CPL · Energy

Residential Solar Leads, Filtered Before They Reach You

We run solar lead generation for installers and aggregators who buy by the CPL and need leads that survive contact. Every homeowner is checked for ownership, location, and intent before the lead lands in your pipeline, not after.

Why Solar

Why run Solar with Namastey.

For publishers, we pay on accepted volume across the states and utilities our buyers actually serve. You send homeowner solar traffic, we match it to demand, and you get paid on what passes.

Homeowner verification up front

Renters waste install slots. We confirm property ownership against public records before a residential solar lead is sold, so your reps spend time on people who can sign for panels.

State and utility footprint matching

A lead is worthless outside your service area. We route by state, ZIP, and utility territory so you only pay for homeowners you can actually quote and install for.

Roof and shading signals

We capture roof type, age, and shading context where the homeowner can tell us. You walk into the call knowing whether the roof is a fit, not finding out on site.

Appointment or lead, your call

Buy raw solar leads at a lower CPL and work them yourself, or buy set appointments with confirmed time slots. Same vetting either way, you pick the cost-per-acquisition tradeoff.

How it works

From filters to first qualified volume.

1

Tell us your buy box

States, utilities, ZIP radius, incentive programs, and whether you want leads or appointments. We map it to publisher traffic we already have running for solar.

2

We verify and route

Homeowner status, location, and roof signals get checked at capture. Leads that fail the buy box never reach you, so you're not paying to filter them out.

3

You receive and reconcile

Leads post by API, CRM, or email in real time. We track accept and return rates with you, tune the sources, and credit anything that doesn't meet the agreed spec.

Who it's for

  • Solar installers buying residential solar leads in specific states and utility territories
  • Aggregators and call centers reselling vetted homeowner solar leads at scale
  • Sales teams that want set appointments instead of raw leads to dial
  • Publishers and media buyers with homeowner traffic looking for a CPL solar buyer

Set up front

  • Lead types: web form, click-to-call, and confirmed appointment
  • Verification: homeowner status, contact validity, and duplicate checks
  • Geo targeting: state, ZIP radius, and utility territory
  • Property signals: roof type, roof age, and shading where available
  • Delivery: real-time post via API, CRM integration, or email
  • Pricing: CPL by lead type, with return and credit terms agreed up front
FAQ

Solar questions, answered.

Do you check that the lead is an actual homeowner?

Yes. We verify property ownership against public records before selling a residential solar lead. Renters and non-owners are filtered out, because they can't authorize a rooftop install.

Can I buy leads only in the states and utilities I serve?

Yes. We filter by state, ZIP radius, and utility territory. You set the footprint and only pay for homeowner solar leads inside it, never for traffic you can't quote.

What's the difference between a lead and an appointment?

A lead is a verified homeowner who asked about solar. An appointment is that homeowner with a confirmed time slot to talk to your rep. Appointments cost more per unit but cut dial time.

How are publishers paid?

On accepted volume. You send homeowner solar traffic, we match it to active buyers, and you get paid per lead that passes verification and the buyer's buy box. CPL depends on geo and lead type.

Run Solar with Namastey.

Tell us your geos, caps, and buyer or traffic details. We will tell you if there is a fit before anyone spends.

Namastey Network connects solar installers and aggregators with verified residential solar leads, and pays publishers for homeowner solar traffic through state, utility, and roof-level solar lead generation.  See all verticals →