Compliance is a standing process, not a checkbox.
Especially for US advertisers, this is what keeps campaigns alive and out of trouble. Here is what we check, what we require, and what we do not allow.
Consent is the whole game.
Marketing calls and texts to wireless numbers require prior express written consent.
Prior express written consent
Consent must name the seller, disclose automated marketing contact, and state it is not a condition of purchase — with the disclosure next to the submit button, not buried in a policy.
Consent certificates
We support TrustedForm and Jornaya (LeadiD) certificates tied to phone, timestamp, IP, and disclosure text, retrievable on demand.
DNC and suppression
Scrubbing against federal and state Do-Not-Call lists plus advertiser suppression lists, refreshed on a schedule and logged.
State mini-TCPAs
State rules (Florida FTSA, Oklahoma, and others) are handled on top of federal requirements, not instead of them.
Fraud prevention and lead validation.
CMS rules for Medicare and ACA.
TPMO disclaimer
Required CMS disclaimer language on marketing materials and communicated verbally before benefits are discussed.
Call recording & retention
Medicare Advantage and Part D sales calls recorded in full and retained in line with CMS requirements (10 years).
Creative approval
Health-vertical ads, landing pages, and scripts reviewed against CMS and advertiser rules before launch.
Eligibility & routing
State-level routing and eligibility filters so calls and leads match what the buyer can legally work.
Vetting before activation.
Every publisher and source is reviewed before sending a single call or lead.
1. Source review
Traffic source, funnel, and consent posture documented and reviewed.
2. Creative review
Ad copy, landing pages, forms, and call scripts approved with version-controlled records.
3. Test cap
New sources run under volume caps; quality measured on a small sample before scale.
Prohibited traffic types.
Incentivized & misrepresented traffic
No incentivized, co-reg-without-consent, or misrepresented traffic where the advertiser prohibits it.
Bots and fabricated leads
No bot traffic, fabricated or stolen PII, or recycled/duplicate leads.
Spoofing and masking
No domain spoofing, geo masking, or proxy/VPN abuse to fake placement or location.
Unapproved claims
No misleading claims, fake urgency, or unauthorized use of brand or government logos.
This page describes our operational approach to compliance. It is general information, not legal advice. Advertisers and publishers are responsible for their own legal obligations; consult qualified counsel for your specific situation. For a deeper write-up, read our compliance checklist.
Run compliant campaigns with us.
Tell us your vertical, traffic source, and consent setup. We will tell you if there is a fit before you spend.