Publisher and advertiser FAQ

What we need before a campaign goes live.

The questions publishers and advertisers usually ask before a pay per call, CPL, or CPS test: sources, caps, qualification rules, compliance, tracking, and payouts.

What does Namastey Network do?

Namastey Network matches publishers with advertisers buying calls, leads, and sales across pay per call, CPL, and CPS / ecommerce. The work is campaign-by-campaign: source review, buyer rules, test cap, quality feedback, then scale.

What verticals do you support?

Three groups. Pay Per Call: Insurance, Auto, Home Services, Flight Booking. Lead Generation (CPL): Insurance, Education (EDU), Home Services, Solar, Debt. CPS / Ecommerce: Retail / Ecommerce, VPN & Antivirus, Travel & Hotel Booking, Subscription Offers. Adjacent categories are reviewed when there is buyer demand and compliance is manageable.

What traffic sources do you accept?

Google Ads, Facebook Ads, native, SEO, and compliant email are the main sources. Other sources can be reviewed if the buyer allows them and tracking is clear.

What GEOs do you support?

Pay per call and most CPL campaigns are US-focused, targetable by state, DMA, or ZIP. CPS / ecommerce offers can run worldwide depending on the advertiser.

Do you work with agencies?

Yes. We work with agencies, brokers, call centers, and direct advertisers and publishers. Use the form that matches how you buy or sell.

How often are payouts processed?

Payout model, schedule, caps, returns, and invalid-call or invalid-lead rules are agreed before the test. Terms depend on the campaign and partner history; proven publishers move to faster cycles.

How do publishers join?

Use the publisher signup form and include GEO, traffic source, platforms, verticals, expected volume, and how consent is collected for calls or leads.

How do advertisers start?

Use the advertiser signup form and share offer type, payout model, targeting GEO, monthly budget, compliance requirements, and buyer criteria.

What compliance standards do publishers follow?

TCPA consent, DNC and suppression, creative approval, and CMS rules for health verticals. See the compliance page for the full approach.

Can campaigns be geo-targeted?

Yes. Buyers can define state, DMA, ZIP, radius, or service-area rules depending on the vertical and routing setup.

What makes a call qualified?

Qualification varies by campaign. Typical rules include caller location, consumer intent, service need, call duration, buyer hours, transfer status, and duplicate checks.

Do you provide tracking and reporting?

Campaigns launch with source-level tracking, payout rules, and performance reporting agreed before scale. The tracking stack can depend on the buyer and campaign type.

What can stop a campaign from scaling?

Poor contact rate, duplicate traffic, unapproved creatives, low-intent leads, calls outside buyer hours, unsupported geos, or unclear consent.

Do you approve creatives?

Yes. Ads, landing pages, forms, email copy, and call scripts may need review before launch, especially in healthcare, insurance, and email campaigns.